Upper Deck Encourages Collectors to Be A Player

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An autograph card can be found in every pack of 2007-08 Be A Player Hockey!

North Las Vegas, NV (July 10, 2008) – Hockey fans are passionate about the sport they love and the Be A Player brand has always afforded them the opportunity to get closer to the game. The release of 2007-08 Be A Player Hockey puts the game in the fan’s hands with autographs of superstars, fan favorites, popular rookies and more in every pack.



In every box, on average, collectors will also find a dual-autograph card, but there are even more exciting chase cards available. The 2007-08 Be A Player Hockey release includes autograph cards with three, four, five, six, seven and even eight signatures all on the same card. Additionally, there is a rare “Players Club Parallel” of the signature set that is limited to just 15 copies per card.



Collectors who enjoy collecting all the new prospects will be in heaven when opening up 2007-08 Be A Player Hockey. Not only will they find rookie cards from this year’s amazing class, but they will also find exchange cards good for rookies who will make their debut in the 2008-09 season. There are also rare “Players Club Parallel” cards of these rookies as well that should make collectors feel like they just scored a short-handed goal when they pull them from packs.



“The Be A Player brand gives hockey fans the opportunity to experience the thrill of getting an autograph card in every pack at a very reasonable price,” said Josh Zusman, Upper Deck hockey brand manager. “Set collectors seem to appreciate the deep player list for signatures in 2007-08 Be A Player Hockey. They know if they can collect them all, they will have one of the most robust signature sets of the year.”



Collectors can find 2007-08 Be A Player Hockey in stores now. The product carries a suggested retail price of $12.99 per five-card pack.

CONTENT HIGHLIGHTS:

· Get an autograph of an NHL star in every pack!

· Find 1 dual signed card in each box on average!

· Collect 1 rookie card, rookie redemption card or parallel card #’d to 99 or less in each box on average!



PRODUCT BREAKDOWN:

· Autograph Cards (combining to deliver an avg. of 1 per pack!)

o Be A Player Signatures – inserted 1:2

o Be A Player Duals – inserted 1:8

o Be A Player Trios – #’d to 25

o Be A Player Foursomes – #’d to 10

o Be A Player Five Star Signatures– #’d to 9

o Be A Player Six Star Signatures– #’d to 8

o Be A Player Seven Star Signatures– #’d to 7

o Be A Player Eight Star Signatures– #’d to 6

o Be A Player Signatures Player’s Club – #’d to 15

· Rookie Cards

o Be A Player Rookies – #’d to 99

o Be A Player Rookie Redemptions – #’d to 99

· Parallel Cards

o Regular Cards, Player’s Club // – #’d to 99

o Regular Cards, Platinum Player’s Club // – #’d to 25

o Rookie Cards, Player’s Club // – #’d to 10

o Rookie Cards, Platinum Player’s Club // – #’d to 1

· Regular Cards

o 200 Regular Cards



About Upper Deck



Upper Deck is a premier sports and entertainment publishing company which delivers a portfolio of relevant, innovative and multi-dimensional product experiences to collectors, sports and entertainment enthusiasts. For more information on Upper Deck and its products please visit The Upper Deck Company: Sports Trading Cards, Authentic Memorabilia, Sports Collectibles, & Entertainment Products.