The O-Pee-Chee Brand Goes High-End!

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Following a season with strong rookie performances, 2007-08 NHL O-Pee-Chee Premier is drawing rave reviews

North Las Vegas, NV (July 2, 2008) – The O-Pee-Chee name has a long tradition of providing collectors in the hockey market with an exciting collecting experience. With the release of 2007-08 NHL O-Pee-Chee Premier, collectors can expect to receive compelling content and value within every five-card pack.



With this year’s crop of rookie talent boasting rising stars like Jonathan Toews (Blackhawks), Carey Price (Canadiens), Patrick Kane (Blackhawks), Marc Staal (Rangers), Nicklas Backstrom (Capitals) and so many others, collectors will be thrilled to find that every pack yields one autograph quad rookie memorabilia card.



Sought-after rookie autographs and game-used content are not the only reasons collectors invest in 2007-08 NHL O-Pee-Chee Premier, however. Upper Deck has added significant value into every pack where collectors can also expect to find one jersey, patch or regular parallel card numbered to 100 or less; one manufactured patch card; and one autograph card. The “Premier Stitchings” cards are new to the hockey market and have received solid reviews so far as these manufactured patch cards have some very unique versions for each player, including rare autograph versions.

“We solicited a lot of feedback from distributors, hobby shops and collectors about this product,” said Karvin Cheung, Upper Deck senior product manager. “This really was a group effort to produce a high-end version of a brand with so much hockey tradition around it. It seems the end result is a success as it has been performing very well so far.”



“We’ve enjoyed great success with O-Pee-Chee Premier as just about all our buyers are multiple pack shredders with some incredible cards to show for it,” said Mike Fruitman, owner of Mike’s Stadium Sportscards in Aurora, CO. “People really seem to be drawn to the on-card autographs and even the ‘Premier Stitchings’ cards have created a buzz. We have seen some incredible pulls highlighted by a Patrick Roy and Ray Bourque dual autograph memorabilia card.”



Collectors can find 2007-08 NHL O-Pee-Chee Premier in stores now. The product carries a suggested retail price of $200 per five-card pack.

CONTENT HIGHLIGHTS:

· Every Pack Includes:

o 1 Autographed Quad Memorabilia Rookie Card!

o 1 Manufactured Patch Card!

o 1 Autograph Card!

o 1 Jersey, Patch or Regular Card Parallel, all #’d to 100 or less!

· Special manufactured patches of the Game’s Best!

o Featuring Nicknames, Records, Teams & More!

· Find autographed versions of the manufactured collectibles!

· Original 6 Signatures highlight superstars from the teams that started it all!

· Rookie parallels add 1 piece of patch at each level!

o Culminating with a 4-patch signature Rookie Card!

· Wide array of dual, triple & quad autograph cards!

o Some contain game-used patches and jerseys!





PRODUCT BREAKDOWN:

· Quad Memorabilia Rookie Cards (combining to deliver an avg. of 1 per pack!)

o OPC Premier Rookies (auto quad jersey) – #’d to 299

o OPC Premier Rookies (auto 3 jersey/1 patch) – #’d to 50

o OPC Premier Rookies (auto 2 jersey/2 patch) – #’d to 35

o OPC Premier Rookies (auto 1 jersey/3 patch) – #’d to 15

o OPC Premier Rookies (auto quad patch) – #’d to 1

· Manufactured Patch Cards (combining to deliver an avg. of 1 per pack!)

o OPC Premier Stitchings – #’d to 199

o OPC Premier Stitchings, Metallic Blue // – #’d to 50

o OPC Premier Stitchings, Gold // – #’d to 25

o OPC Premier Stitchings, variation – #’d to 99

o OPC Premier Stitchings, Metallic Blue variation // – #’d to 25

o OPC Premier Stitchings, Gold variation // – #’d to 10

· Autographed Card Mix (combining to deliver an avg. of 1 per pack!)

o OPC Autographed Premier Stitchings – #’d to 50

o OPC Autographed Premier Stitchings SP – #’d to 15

o Original 6 Signatures – #’d to 100

o OPC Premier Penmanship – #’d to 100

o Original 6 Signatures, Metallic Blue // – #’d to 50

o OPC Premier Penmanship, Metallic Blue // – #’d to 50

o Original 6 Signatures, Gold // – #’d to 25

o OPC Premier Penmanship, Gold // – #’d to 25

o OPC Premier Pairings, auto jersey – #’d to 50

o OPC Premier Pairings, auto patch – #’d to 25

o OPC Premier Duos – #’d to 75

o OPC Premier Trios – #’d to 35

o OPC Premier Foursomes – #’d to 15

· Memorabilia Cards

o OPC Premier Remnants, Triples – #’d to 100

o OPC Premier Remnants, Quads – #’d to 25

o OPC Premier Remnants, Quad Autos – #’d to 10

o OPC Premier Remnants, Triple Patch // – #’d to 35

o OPC Premier Remnants, Quad Patch // – #’d to 20

o OPC Premier Remnants, Quad Auto Patch // – #’d to 5

o OPC Rare Remnants, Triple Jerseys – #’d to 50

o OPC Rare Remnants, Quad Jerseys – #’d to 25

o OPC Rare Remnants, Triple Jerseys Gold // – #’d to 35

o OPC Rare Remnants, Quad Jerseys Gold // – #’d to 10

o OPC Rare Remnants, Triple Patches – #’d to 10

o OPC Rare Remnants, Quad Patches // – #’d to 5

o OPC Rare Remnants, Triple Patches Gold // – #’d to 3

o OPC Rare Remnants, Quad Patches Gold // – #’d to 1

· Regular Card Parallels

o Regular Cards Gold // – #’d to 75

o Regular Cards Silver Spectrum // – #’d to 25

o Regular Cards Gold Spectrum // – #’d 5

o Regular Cards Black // – #’d 1-of-1

o Regular Cards Black Auto // – #’d 1-of-1

· Regular Cards

o Regular Cards – #’d to 299



About Upper Deck



Upper Deck is a premier sports and entertainment publishing company which delivers a portfolio of relevant, innovative and multi-dimensional product experiences to collectors, sports and entertainment enthusiasts. For more information on Upper Deck and its products please visit The Upper Deck Company: Sports Trading Cards, Authentic Memorabilia, Sports Collectibles, & Entertainment Products.