It's Time to Trade 2007-2008 Fleer Basketball

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Recent moves reignite interest in Basketball trading cards

Carlsbad, CA – (February 8, 2008) – Pau Gasol a Laker? Shaquille O’Neal with the Suns? Shawn Marion to be Dwyane Wade’s new wingman? Recent NBA trades have fans and collectors buzzing about the second half of an already exciting season. That excitement can be felt in the recent release of 2007-2008 Fleer Basketball.



Hobby packs are where collectors will find the most excitement with each box yielding an average of four game-used memorabilia or autograph cards. Additionally, collectors can find a rookie card in every pack. Rare Fleer buy-back cards have also been inserted to give collectors the opportunity to own exciting vintage cards from Fleer’s past.



Although a new product, the 2007-2008 Fleer Basketball set has some captivating inserts using older Fleer Retro designs from the ‘86-87 and ’87-88 releases. One of the biggest voids over the years for Fleer Basketball has been the absence of Michael Jordan. His Airness returns with “Missing Link” memorabilia cards that help fill in the gaps from previous year’s sets. Jordan will also make his presence felt alongside current stars like Kobe Bryant, LeBron James and Steve Nash in the ever-popular Fleer Autographics insert set.

“It’s a very exciting time in Basketball right now and collectors seem to be taking notice,” shared Chris Kollmeyer, Upper Deck brand manager for Basketball. “The Fleer Basketball line has so much history, so we are excited about incorporating that history into the set with Retro designs, missing cards and buy-backs. The loyal supporters of this brand will be as excited as Kobe Bryant is when he sees Pau Gasol under the basket when they open up 2007-2008 Fleer Basketball. It’s just a fun product!”



2007-2008 Fleer Basketball carries a suggested retail price of $4.99 per hobby pack and is in stores now.



CONTENT HIGHLIGHTS:

o Find 4 Memorabilia or Autograph Cards per box, on average!
o Look for 1 Rookie Card per pack, on average!
o Search out Autographics autograph cards!
o Collect the entire 200-card set!
o Fleer unveils rare Michael Jordan Missing Link Memorabilia Cards!
o Uncover classic Fleer Buybacks, including signed versions!



PRODUCT BREAKDOWN:

Autograph or Memorabilia Cards

o Autographics
o NBA Classics Memorabilia
o Feel the Game Memorabilia
o Michael Jordan Missing Links Memorabilia



Inserts and Parallels

o ’86-’87 Retro Rookies – 1:2
o ’87-’88 Retro – 1:4
o ’87-’88 Retro Variation – 1:3



Regular Cards and Rookies

o Base Set – 200 Cards
o Rookies – 1:1



About Upper Deck

Founded in 1988, Upper Deck is a premier global sports and entertainment-publishing company that delivers a robust portfolio of products for sports and entertainment collectors alike. For more information, visit The Upper Deck Company: Sports Trading Cards, Authentic Memorabilia, Sports Collectibles, & Entertainment Products or - Upper Deck Store.