Excitement Builds for UD’s Special Events during NHL All-Star Weekend in Atlanta

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Upper Deck secured four NHL stars to sign free autographs for fans

Carlsbad, CA – (January 17, 2008) – Upper Deck will co-sponsor the 2008 NHL All-Star Trading Card and Memorabilia Show and the NHL Rockin’ Skate 2008 event next week in Atlanta. The show is free to the public and will take place at the CNN Center from 8:00a.m.-7:00p.m. (EST) on Saturday, Jan. 26 and from 12:00p.m.-6:00p.m. on Sunday, Jan. 27.



Several special events have been planned for the Upper Deck booth for the 2008 NHL All-Star Trading Card and Memorabilia Show. As the sole NHL trading card licensee, Upper Deck finds it important to invest heavily in shows like this. As a testament to this, Upper Deck will have four different NHL players signing at the booth signing free autographs during this two day event.



The autograph line-up will showcase the strong youth movement in hockey this year. Saturday will feature sensational defensemen Erik Johnson of the St. Louis Blues and Jack Johnson of the Los Angeles Kings. On Sunday, Upper Deck goes on the offensive, with Chicago’s dynamic duo of Patrick Kane and Jonathan Toews. The signings are free to the public for an autographed 5x7 picture provided by Upper Deck and they will be available one per person on a first come, first serve basis. Times for these signings are listed below:



Saturday, Jan. 26 – Upper Deck Autograph Session #1

Erik Johnson – 12:30-1:30

Jack Johnson – 2:00-3:00



Sunday, Jan. 27 – Upper Deck Autograph Session #2

Patrick Kane – 12:30-1:30

Jonathan Toews – 2:00-3:00



A special six-card set has been created as a show exclusive that will be available through a wrapper redemption program. Collectors who open three 2007/2008 Upper Deck or Fleer NHL packs (with the exception of Victory brand NHL packs) will receive one of two three-card sets of their choice. Collectors can open another three packs to obtain both sets.



The checklist is shown below:



Set #1

Sidney Crosby




Marian Hossa




Jonathan Toews




Set #2

Ilya Kovalchuk




Patrick Kane




Carey Price




Additionally, Upper Deck will have a P-card station set up where hockey fans can get photographed and get their own NHL All-Star hockey card made. Upper Deck will also have a “Lucky Shot Game” open to kids where they are just a slap shot away from winning great prizes. A special trading card zone will be set up as well to allow collectors to trade with other hockey enthusiasts. These programs are free to fans in attendance.



Upper Deck is also excited to co-sponsor the NHL Rockin’ Skate 2008. While the NHL All-Stars take the ice for practice, another all-star lineup of performers and celebrity hosts will take the stage. Platinum recording artists Jonas Brothers will perform for the fans in attendance. Global superstar Usher and “Friday Night Lights” star Taylor Kitsch will emcee the festivities. The event commences on Saturday, Jan. 26th from 9:00a.m.-12:15p.m. at Phillips Arena.



About Upper Deck

Founded in 1988, Upper Deck is a premier global sports and entertainment-publishing company that delivers a robust portfolio of products for sports and entertainment collectors alike. For more information, visit The Upper Deck Company: Sports Trading Cards, Authentic Memorabilia, Sports Collectibles, & Entertainment Products or - Upper Deck Store.