Upper Deck Coming to the Annual Sports Show Armed with Redemptions,
Personalized Trading Cards and the Brand New Dwyane Wade All Star Vinyl

Carlsbad, Calif. (June 4, 2007) – If collectors and sports fans alike are looking for frenzy and excitement at this years SportsFest, they’re sure to find it in one stop at the Upper Deck booth. The company, touted as being an innovative leader in the sports collectibles industry, plans on making waves this year at the annual SportsFest with a number of exciting draws.
With the release of yet another coveted All Star Vinyl figure, this time featuring the exclusive gold-trimmed all-black edition of hoops star Dwyane Wade, Upper Deck is sure to impress. Wade’s new version of the figure, which, coming in at 11 inches and produced in the underground style of urban vinyl, features a combination of art and realism not typically found in sports licensed products. Fans looking to get their hands on their very own figure must receive a ticket for a place in line from the Upper Deck Booth, where a limited quantity of 250 total for the duration of the fest will be available for $100 cash only.
Collectors seeking more traditional sports memorabilia will be pleased to see the card redemption program offered at the Upper Deck Booth. Each day, when fans open any five (5) packs of 07 Upper Deck or Fleer Baseball, Football, Basketball, or Hockey in front of a UD representative they will receive the a pack of four exclusive redemption cards (each day will have a different group of athletes) featuring such heroes as Ken Griffey Jr., Micheal Jordan, Sidney Crosby, Cal Ripken Jr., Derek Jeter and LeBron James and more, while supplies last.
Want to get a sports trading card of yourself, be sure to line up at the personalized card station and create your own personalized trading card. Upper Deck will utilize a green screen to capture collectors in all of their sports glory, this is anticipated to be a popular stop. Upper Deck will also give away t-shirts and carabiners and is bringing back the wildly popular Trading Card Zone for youngsters where they can trade sports cards featuring stars from the NHL, MLB, NBA, and NFL.
Show Information:
Renaissance Schaumburg Convention Center
1551 Thoreau Dr.
Schaumburg, IL 60173
Friday,June 8th 10am-8pm
Saturday, June 9th 10am–6pm
Sunday, June 10th 10am–4pm
For more information on these promotions please contact Upper Deck Customer Service at (800) 873-7332.
About The Upper Deck Company, LLC.
The Upper Deck Company, LLC is a premier sports/entertainment publishing company which delivers a portfolio of relevant, innovative and multi-dimensional product experiences to collectors, sports and entertainment enthusiasts. Founded in 1988, The Upper Deck Company, LLC is located in Carlsbad, Calif.