Upper Deck's Hobby-Exclusive MLB Promotion Allows Collectors To Grab The Top Rookies!

[longhornjunkie]

Upper Deck’s Hobby-Exclusive MLB Promotion Allows Collectors To Grab The Top Rookies!



Collectors Receive Exclusive MLB “Rookie Card of the Month” Via Wrapper Redemption Program



Carlsbad, Calif. (May 29, 2007) – Entering the second full month of the baseball season, Upper Deck is teaming up with Major League Baseball, the programs co-sponsor, to announce and exciting new MLB hobby wrapper redemption program, titled “Rookie Card of the Month”. The program will entice collectors to purchase 2007 Upper Deck and Fleer Baseball and to exchange the card wrappers for the new exclusive collectible MLB rookie card set – one per month of the season. The “Rookie of the Month” baseball card set features 6 unique cards based on those handpicked by MLB each month. The “Rookie of the Month” cards will be sent to hobby shops each month where collectors can redeem their wrappers.



“This is a great way for us to deliver baseball’s most exciting young prospects with an exclusive rookie card offering,” said Upper Deck senior sports marketing manager Kerri Stockholm. “Working with Major League Baseball, we are very proud to announce Daisuke Matsuzaka as the April, 2007 ‘Rookie Card of the Month’ for both his impressive pitching with the Red Sox and the equally impressive performance of his first licensed trading cards,” Stockholm continued.



In order to obtain cards of the “Rookie of the Month” baseball set, collectors must exchange five wrappers of any 2007 Upper Deck or Fleer product to receive each month’s card. Wrappers can be redeemed at participating US hobby stores.



Stockholm adds, the selected cards for the first two months, April and May, will be sent directly to hobby shops in early June. The June “Rookie Card of the Month” will be sent in early July, the July card in early August, and so on. Hobby shops will distribute directly to the collector upon redemption of the appropriate wrappers. In addition, to the “Rookie Card of the Month” program hobby shops will be sent promotional posters and counter cards to help market the campaign.



For more information on the “Rookie Card of the Month” wrapper redemption program please call (800) 873-7332 or send an email to customer_service@upperdeck.com.



About the Upper Deck Company

Founded in 1988, The Upper Deck Co. is a premier global sports and entertainment-publishing company that delivers a portfolio of relevant, innovative and multi-dimensional product experiences to collectors, sports and entertainment enthusiasts. For information on the Upper Deck Company or its products, visit The Upper Deck Company: Sports Trading Cards, Authentic Memorabilia, Sports Collectibles, & Entertainment Products.

[patonyfan]

hmm, good concept, but i have a feeling alot of these are going to stay with the hobby shop owners. I think it should be handled right through mailing to UD or through a 3rd party other than hobby shops.