2005-06 Ultimate Collection Hockey Delivers the Goods

[PJKCards]

2005-06 Ultimate Collection Hockey Delivers the Goods

One Rookie, Memorabilia and Autographed Card in Every Pack!

CARLSBAD, Calif. (June 23, 2006) — As the confetti settles on the Hurricanes after winning the most heralded trophy in all of sports – the Stanley Cup – card collectors begin their chase for the ultimate hockey product, Upper Deck’s Ultimate Collection Hockey. Ultimate Collection Hockey, which highlights amazing rookies Alexander Ovechkin and Sidney Crosby, also features awesome triple signature cards of veterans and players from yesteryear. 2005-2006 Ultimate Collection Hockey (four cards per pack, SRP $100) will be on store shelves in late-June.

“Ultimate Collection Hockey provides great box breaks for veteran collectors to get high end cards of their favorite players,” said Josh Zusman, Brand Manager for Hockey at Upper Deck. “Every Rookie Card in Ultimate Collection Hockey will be serial numbered to 599 or less. We’ve also loaded up autographed rookies numbered to 299 and 399, and low-numbered autographed patch versions of the year’s hottest phenoms.”

This year fans were witness to one of the best rookie classes in history with phenoms Crosby, Ovechkin, Phaneuf, Carter and Steen, all of whom became pivotal pieces of the game plan for their clubs, in addition to savvy net minder Henrik Lundquivst carrying the Rangers to a playoff berth and Cam Ward leading the Hurricanes to the Stanley Cup.

Ultimate Collection delivers one rookie card, one memorabilia card and one autographed card per pack supplying tremendous value to avid collectors. In addition to the great photography and fantastic checklists that collectors have come to expect, each box of Ultimate Collection hockey will include one patch card.

The complete product and insert breakdown for Ultimate Collection Hockey follows:

CONTENT HIGHLIGHTS:

· One autograph card, rookie card and memorabilia card in each pack on average!

· Find signed Rookie NHL® logo patch cards – numbered to just 1!

· One low-numbered patch card in every box on average!

· Find upper echelon dual, triple and quad signature cards!

· Look for signed 1 of 1 NHL® Shield patch cards!

· Oversized swatches on patch and jersey cards!

· Grab the ultimate in dual and triple patch cards!



PRODUCT BREAKDOWN:

· Top-of-the-Line Signature Cards

o Ultimate Signatures – Inserted 1:2.

o Ultimate Pairings – Numbered to 25

o Ultimate Trios – Numbered to 10.

o Ultimate Foursomes – Numbered to 5.

o Ultimate Achievements – Numbered to player’s stat.

o Marquee Attractions, signed parallel – Numbered to 10.

· Ultimate Rookie Cards

o Ultimate Rookies – Numbered to 599.

o Autographed Ultimate Rookies Level I – Numbered to 299.

o Autographed Ultimate Rookies Level II – Numbered to 399.

o Ultimate Rookies Parallel – Numbered to 25.

· Supreme, Rare Autographed Patch Cards

o Ultimate Signature Logos – Numbered to 1.

o Auto Ultimate Rookies, Patch Variation – Numbered to 25.

o Auto Ultimate Rookies, NHL Shield Variation – Numbered to 1.

o Signed Ultimate Debut Threads Patches – Numbered to 10.

o Endorsed Emblems – Numbered to 35.

· State-of-the-Art Memorabilia Cards

o Ultimate Jerseys – Numbered to 250.

o Ultimate Dual Jerseys – Numbered to 75.

o Ultimate Triple Jerseys – Numbered to 25.

o Premium Swatches (oversized swatch) – Numbered to 75

o Premium Patches (oversized patch piece) – Numbered to 35.

o Ultimate Patches – Numbered to 75.

o Ultimate Dual Patches – Numbered to 25.

o Ultimate Triple Patches – Numbered to 5.

o Ultimate Debut Threads Jerseys – Numbered to 250.

o Signed Ultimate Debut Threads Jerseys – Numbered to 25.

o Ultimate Debut Threads Patches – Numbered to 60.

o National Heroes – Numbered to 225

o National Heroes, Patch variation – Numbered to 25.

· Superstar Insert Cards

o Marquee Attractions – Numbered to 250.

· Regular Card Parallels

o Regular Card Parallels – Numbered to 25.

· Regular Cards (all numbered to 599)