Topps Sponsoring East / West High School All-American Football Game

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TOPPS TO TAP FUTURE FOOTBALL STARS AT EAST MEETS WEST HIGH SCHOOL ALL-AMERICAN GAME AT DISNEY
ESPN U To Televise Nationally with Game-Day Live Broadcast

MSL announced today that it has entered into a multi year sponsorship agreement with The Topps Company Inc for the East Meets West All-American Game, which will convene 96 of the country’s top high school football players on January 6th, 2007, at Disney’s Wide World of Sports Complex and air nationally on ESPN U in a same-day live broadcast.

“Topps is thrilled to be officially associated with this groundbreaking event showcasing the rising stars in the high school arena,” said Jeff Haza, Senior Brand Manager, Topps Football. “The players we see in this game are the names we’ll see in the future of Division 1A Athletics, and we’re glad to be able to provide them the experience of playing together from the nation’s premier amateur sports venue.“

The East Meets West High School All-American Football Game is the third in a stable of Topps All-American sponsorships, which include The McDonald’s High School All-American Basketball Game and The AFLAC High School All-American Baseball Game. It is the company’s first entrée into high school football.

New York City based MSL Sports – the Game’s Host and Player Selection Group - will work with Topps to create branded Topps webpages for all East Meets West participants.

In addition to the game, Topps will partner with MSL Sports to host its Elite Combines including the first one to be held on January 4th & 5th, 2007, featuring up to 500 blue-chip high school athletes who will come together to be tested on their agility, speed and overall athletic ability. MSL’s proprietary Video on Demand technology will capture each participant’s results, all of which will be made available to collegiate coaches around the country.

“The concept of the East Meets West High School All-American Game grew out of the expertise our company has gained over the past four years in rating high school athletes through successful measurement events nationwide,” says Lonny Sweet, Managing Director, Sports & Entertainment for MSL Productions. “We’re honored to have Topps on board as our partner with the East Meets West Game, as well as all MSL combines throughout the year.”

To view the East Meets West player roster, purchase tickets or to receive information on sponsorship opportunities please visit www.eastmeetswestgame.com.

About Topps
Founded in 1938 as Topps Chewing Gum, Topps issued its first pro football cards in 1956 and is an international marketer of entertainment products, principally collectible trading cards, candy and sticker album collections. Topps Internet business includes Topps.com, eTopps.com and TheToppsVault.com.

About MSL
MSL Sports is a division of MSL Productions, a fully integrated, creative, production and services agency working with corporations, organizations and agencies. MSL Productions assets include: This Week in the Big East (football and basketball), East Meets West All-American Game, Villanova Coaches Show, Hofstra University Show, and Hope thru Hoops Show, MSL Measurements and Sports Publishing, and other related entertainment programs. For more information, visit www.MSLsports.net.

About Disney’s Wide World of Sports Complex
Opened in 1997 at Walt Disney World, Disney's Wide World of Sports Complex is the premier sports venue for amateur and professional sports in the United States . The sprawling 220-acre state-of-the-art complex features the Milk House, a 30,000-square-foot field house which seats 5,000 for basketball; the 9,500-seat Ballpark at Disney’s Wide World of Sports Complex; and the Hess Sports Fields, which include multiple baseball, softball and soccer fields. The complex is the centerpiece of Disney's Wide World of Sports, which includes 99 holes of golf among six golf courses, including the site of a PGA TOUR event, the Richard Petty Driving Experience, the Walt Disney World Marathon, BASS fishing excursions, plus Blizzard Beach and Typhoon Lagoon, the two most popular water parks in the United States, and a variety of sports and recreation activities such as boating, fishing, parasailing and surfing. For more information, visit www.disneyworldsports.com

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