2006 Upper Deck Football hits stores mid August

[Moss84]

Upper Deck Football – The Best Pigskin Set in the Hobby – Returns Just In Time For NFL Training Camps



Upper Deck Football Holds Tremendous Value In Every Pack; Find One Rookie Card In Every Pack



CARLSBAD, CA – (July 13, 2006) – With most of the big-name rookies signed and the official start of NFL training camps set to open, a hobby industry must have returns, 2006 Upper Deck Football. Upper Deck Football doesn’t need to rebuild like your favorite teams, it just reloads and this year is no different with the inclusion of the top rookies such as Matt Leinart, Reggie Bush, Mario Williams, Vince Young, D’Brickashaw Ferguson and AJ Hawk. 2006 Upper Deck Football (eight-card packs, SRP $2.99) continually beats the competition and will officially hit retail and hobby stores in mid August.



“Upper Deck Football has been the standard that all other football card products are judged by each year, said Gregg Kohn, Football Product Manager for Upper Deck. “Each year we create an amazing product that gives collectors long-term value and the most collectibility. Upper Deck Football will appeal to new and veteran collectors alike with the inclusion of a rookie card in every pack, two jersey cards in every hobby box and the return of Football Heroes.”



The regular cards will feature the 200 top current players in the league with names like Peyton Manning, Michael Vick and Cadillac Williams. Staying true to having the best rookies in the game, collectors will enjoy cracking packs to find the Star Rookies cards with the top 75 2006 NFL draft picks featured with Gold and Gold Spectrum parallels, numbered to 100 and 50, respectively. A team that can dominate the line of scrimmage and control the clock wins more times than not, Upper Deck is no different with the addition of the 1,000-Yard Rushing Club set, one of five box break inserts that will combine to fall one per pack.



The complete product breakdown and insert strategy is listed below:



Content Highlights:

· 1 Star Rookie card in every pack on average!

· Rookie Futures Jersey card delivering at the box level!

· UD Game Jersey card delivering at the box level!

· XL (oversize) autograph memorabilia cards numbered to 10!

· Football Heroes insert featuring Joe Theismann and Roger Staubach, look for numbered memorabilia and autograph versions!



Product Breakdown:

·Regular Set – Featuring the NFL stars and rookies!

o 200 Regular Cards

o 50 Star Rookies

o 25 Star Rookies SP

·Signature Cards

o XL (Oversize) Signed Memorabilia – numbered to 10

o Joe Theismann Football Heroes – numbered to 5

o Roger Staubach Football Heroes – numbered to 5

o Rookie Futures Autograph Jersey – numbered to 100 Rookie Futures Dual Autograph Jersey – numbered to 50



·Memorabilia Cards

o XL (Oversize) Memorabilia

o Rookie Futures Jersey Card

o Rookie Futures Dual Jersey Card

o UD Game Jersey

o Joe Theismann Football Heroes – numbered to 25

o Roger Staubach Football Heroes – numbered to 25

·Parallel and Insert Cards

o 1000 yd Rushing Club

o 1000 yd Receiving Club

o 3000 yd Passing Club

o 10-Sack Club

o Fantasy Top 25

o Regular Card “UD Exclusives” Gold Parallel – numbered to 100

o Regular Card “UD Exclusives” Gold Spectrum Parallel – numbered to 50

o Star Rookie “UD Exclusives” Gold Parallel – numbered to 100

o Star Rookie “UD Exclusives” Gold Parallel – numbered to 50