Upper Deck Baseball Returns with Most Collectible Set in the Hobby

[Mike]

Rookie Redemption Cards Good for Entire Set of 20 RCs

Carlsbad, CA - (April 3, 2007) - After 18 years, Upper Deck (UD) Baseball continues to be the most coveted release of the year and brings the most collectible card set to the hobby. Upper Deck Baseball remains the industry's best set to collect as it returns with a 500-card set (SRP $4.99 per 15 card pack) that includes 30 cards from the inaugural
1989 set (inserted at a ratio of 1:4 boxes). 2007 Upper Deck Baseball is available now nationally at retail and hobby stores.

"For nearly two decades Upper Deck Baseball has been the must-have set each year. It all started with great photography, quality and of course Ken Griffey Jr.," said Chris Kollmeyer, Associate Baseball Product Manager for Upper Deck. "The 1989 UD Baseball set really pushed the company to the forefront with collectors and helped elevate Junior
within the hobby. It is really cool to build a product with such a long successful legacy."

"2007 UD Baseball features a standout rookie redemption program where each rookie redemption card is worth the entire 20 top rookies who will appear in MLB games this season," adds Upper Deck baseball product manager Gregg Kohn. "This is a great added value to the set for those collectors who like to chase and collect sets."

For 18 big league seasons Griffey Jr. has been a cornerstone in Upper Deck Baseball, so in homage to Junior, UD has created a special 50-card insert set titled Ken Griffey Jr. Chronicles. "This insert highlights his amazing career and the many key moments from his playing days," commented Kohn.

You think the prognosticators on television are full of baloney? Now is the chance for collectors to pick who will win the MVP awards and which teams will make the Playoffs. Collectors will also enjoy cracking packs to find one signature and two game-used jerseys per box - on average.

CONTENT HIGHLIGHTS:
- Collect Predictor Cards of 2007's Big Winners!
- Pull Two Memorabilia Cards Per Box, on average!
- Look for One Star Signings Autograph Card Per Box, on average!
-Collect the Entire 500 Card Regular Set!
- Look For Unique Box Break Insert Cards!

PRODUCT BREAKDOWN
- Autograph and Memorabilia Cards
- Star Signings Signatures - 1 per box, on average!
- UD Game Materials Jersey - 2 per box, on average!
- UD Game Materials Patch

Insert Cards
- MVP and Playoff Predictor Cards - Collect for a chance to win!
- 1989 Reprints - Baseball's largest legends in the revolutionary 989 design!
- Ken Griffey Jr. Chronicles - Tribute to one of baseball's all-time greats!
- Cal Ripken Jr. Chronicles - Paying homage to baseball's iron man and Upper Deck's newest spokesman!

Regular Cards and Parallels
- Base Set - 500 cards - Perfect for Set-Collectors!
- Regular Card Parallel - # to 75!!